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Session Replay Tools Comparison: Strengths and Weaknesses of FullStory, Hotjar, LogRocket, Microsoft Clarity

Compare session replay tools with detailed strengths and weaknesses. In-depth analysis of FullStory, Hotjar, LogRocket, Microsoft Clarity, Mouseflow and more.

Peeke TeamJanuary 15, 202615 min read

Choosing a session recording tool can be overwhelming. There are dozens of options, each with different strengths, weaknesses, pricing models, and target audiences. We've tested the most popular session replay tools—including FullStory, Hotjar, LogRocket, and Microsoft Clarity—to help you find the right fit.

Session Replay Tools Comparison: What We Evaluated

We tested and compared the leading session replay tools—FullStory, Hotjar, LogRocket, Microsoft Clarity, Mouseflow, and others—across five core capabilities:

  • Session Replay — Quality and reliability of recordings
  • Event Tracking — Ability to track clicks, custom events, and user actions
  • User Profiles — Individual user timelines and identification
  • Heatmaps — Click and scroll heatmaps
  • Debug/Technical — Console logs, network requests, error tracking

We'll cover the strengths and weaknesses of each session recording tool to help you choose.

Let's break down how each tool performs.


The Contenders

Microsoft Clarity — Best Free Option

Microsoft's free analytics tool is hard to beat on price. It offers unlimited session recordings, basic heatmaps, and integrates well with other Microsoft products.

Strengths: Completely free, no session limits, decent heatmaps, backed by Microsoft infrastructure.

Weaknesses: Limited event tracking, almost no user identification features, basic filtering. You see sessions, but connecting them to individual users is nearly impossible.

Best for: Teams with zero budget who need basic session recordings.


Hotjar — The Popular Choice

Hotjar (now part of Contentsquare) is probably the most well-known tool in this space. It's been around for years and has a polished interface.

Strengths: Excellent heatmaps, good survey/feedback tools, familiar interface, strong brand recognition.

Weaknesses: Session replay quality has lagged behind newer tools. Event tracking is limited, and user profiles are basic. The Contentsquare acquisition has also pushed pricing upward.

Best for: Marketing teams focused on heatmaps and surveys.


FullStory — Enterprise Powerhouse

FullStory offers arguably the best session replay quality on the market. Their "Omnisearch" feature lets you search for any element users interacted with.

Strengths: Exceptional replay quality, powerful search, strong enterprise features, excellent event tracking.

Weaknesses: Expensive. Very expensive. Pricing starts high and scales quickly. For startups and small teams, it's often out of reach. The tool can also feel overwhelming for simple use cases.

Best for: Enterprise teams with budget who need the most powerful replay technology.


LogRocket — Developer-Focused

LogRocket positions itself as a "frontend monitoring" tool rather than just session recording. It captures console logs, network requests, and Redux state.

Strengths: Excellent for debugging. Captures technical details that other tools miss. Good integration with error tracking workflows.

Weaknesses: Replay quality isn't as smooth as dedicated recording tools. User-facing analytics (heatmaps, user profiles) are secondary concerns. Can be complex to set up.

Best for: Development teams debugging production issues.


Mouseflow — Balanced Middle Ground

Mouseflow has been around since 2010 and offers a solid all-around package. Good heatmaps, decent recordings, reasonable pricing.

Strengths: Strong heatmaps, form analytics, funnel tracking, established product.

Weaknesses: User profiles and identification are basic. The interface feels dated compared to newer tools. Event tracking is limited compared to modern alternatives.

Best for: Teams who prioritize heatmaps but also want session recordings.


PostHog — Open Source Analytics

PostHog is an open-source product analytics platform that includes session recording as one of many features. You can self-host or use their cloud.

Strengths: Open source, self-hosting option, good event tracking, feature flags, A/B testing all in one platform.

Weaknesses: Jack of all trades, master of none. Session replay is good but not exceptional. Can be complex to set up and maintain if self-hosting.

Best for: Technical teams who want an all-in-one open-source solution.


OpenReplay — Self-Hosted Alternative

OpenReplay is another open-source option, but focused specifically on session replay with developer-friendly features.

Strengths: Self-hosted (data stays on your servers), good technical debugging features, transparent pricing.

Weaknesses: Requires infrastructure management. Heatmaps and user profiles are less developed than commercial alternatives.

Best for: Teams with privacy requirements who can manage their own infrastructure.


Crazy Egg — Heatmap Pioneer

Crazy Egg was one of the original heatmap tools. It's simple, focused, and does heatmaps well.

Strengths: Great heatmaps, simple interface, A/B testing features.

Weaknesses: Session recordings feel like an afterthought. Limited event tracking, basic user identification. The product hasn't evolved as much as competitors.

Best for: Teams who only need heatmaps.


Peeke — User-Centric Analytics

Peeke takes a different approach by focusing on individual user journeys rather than aggregate data. Every visitor gets a profile with their complete history.

Strengths: Strong user profiles and identification. See every session, click, and event tied to individual users. Clean event tracking with custom events. Generous free tier.

Weaknesses: Heatmaps are basic compared to Hotjar or Crazy Egg. Fewer enterprise features than FullStory.

Best for: Product teams who want to understand individual user behavior, not just aggregates.


Comparison Summary

ToolReplayEventsUser ProfilesHeatmapsDebugPricing
Peeke★★★★★★★★★★★★★★★★★Free tier
Microsoft Clarity★★★★★★★★Free
Hotjar★★★★★★★★★★★$$
FullStory★★★★★★★★★★★★★★★★★$$$$
LogRocket★★★★★★★★★★★★★★★$$$
Mouseflow★★★★★★★★★★★★★$$
PostHog★★★★★★★★★★★★★★★★$$$
OpenReplay★★★★★★★★★★★★★★★★$$
Crazy Egg★★★★★★★★★★★$$

Weaknesses of Session Replay Tools: FullStory, Hotjar, LogRocket, Microsoft Clarity

Every session recording tool has weaknesses. Here's an honest breakdown of the limitations of popular tools like FullStory, Hotjar, LogRocket, and Microsoft Clarity.

Weaknesses of FullStory

WeaknessDetails
Expensive pricingMedian cost $12,000/year, average $38,000/year, up to $150,000 for enterprises
No transparent pricingRequires sales calls, custom quotes, contract negotiations
Steep learning curvePowerful but complex—overwhelming for simple use cases
No self-serve optionCan't just sign up and start; requires demos and contracts
Contract lock-inAnnual contracts pushed heavily, 7% uplift at renewal

Weaknesses of Hotjar

WeaknessDetails
Confusing multi-product pricingThree separate products (Observe, Ask, Engage) each with 4 tiers
Session limitsBasic: 35/day, Plus: 100/day, Business: 500/day
Removed featuresForm analytics removed, funnels only on Scale plan ($171+/mo)
Limited user identificationIdentify API only on Business+ plans
Performance impactMultiple users report slower site load times
Survey response limitsEven paid plans cap feedback responses

Weaknesses of LogRocket

WeaknessDetails
Expensive at scaleAverage $38,000/year, up to $150,000
Slow loading74 mentions of slow loading on G2 reviews
Steep learning curve58 mentions of learning curve difficulties
Missing features82 mentions of missing features on review sites
Limited mobile UXMobile interface difficult to use
No canvas supportDoesn't capture canvas elements (Mapbox, etc.)
No backend visibilityFrontend-only, misses server-side issues

Weaknesses of Microsoft Clarity

WeaknessDetails
No user identificationCannot connect sessions to individual users
No custom event trackingCan't track business events (signups, purchases)
Basic filteringLimited segmentation compared to paid tools
30-day retentionRecordings deleted after 30 days
100k daily capDespite "unlimited" marketing, caps at 100k sessions/day
No user profilesEach session isolated, no cross-session journey
Limited integrationsOnly Google Analytics, no CRM or A/B testing
GDPR consent requiredAs of Oct 2025, requires consent mode for EU visitors

Weaknesses of Mouseflow

WeaknessDetails
Sessions run outWhen quota exhausted, all tracking stops immediately
Pricing scales quicklyFrom $31/mo to $399/mo as traffic grows
Complex interfaceMany features can overwhelm new users
Slow data searchMultiple reports of slow loading when filtering
Limited integrationsFewer native integrations than competitors
Basic user identificationDifficult to connect sessions to individuals

Weaknesses of Session Recording Tools: Summary Table

ToolBiggest WeaknessSecond WeaknessThird Weakness
FullStoryExpensive ($12k-150k/yr)No self-serve signupComplex for simple needs
HotjarConfusing pricing (3 products × 4 tiers)Session limits (35-500/day)Removed form analytics
LogRocketExpensive at scaleSlow loading timesSteep learning curve
Microsoft ClarityNo user identificationNo event tracking30-day retention only
MouseflowSessions stop when quota hitsPrice scales quicklyComplex interface
Crazy EggRecordings are basicLimited event trackingHasn't evolved much
PostHogJack of all tradesComplex self-hostingReplay not exceptional

Strengths of Session Replay Tools: FullStory, Hotjar, LogRocket, Microsoft Clarity

To be fair, each tool also has clear strengths:

ToolKey StrengthWhy It Matters
FullStoryBest replay quality + OmnisearchFind any interaction instantly
HotjarBest heatmaps + surveysComplete UX research toolkit
LogRocketBest debugging (console, network, Redux)Reproduce bugs with full context
Microsoft Clarity100% free, unlimitedNo budget? No problem
MouseflowForm analytics + 7 heatmap typesBest for conversion optimization
PeekeBest user profiles + identificationUnderstand individual journeys
PostHogAll-in-one open sourceAnalytics + replay + experiments

How to Choose

Choose based on your primary need:

  • Need heatmaps? → Hotjar, Mouseflow, or Crazy Egg
  • Need debugging? → LogRocket or OpenReplay
  • Need user profiles? → Peeke or FullStory
  • Need everything free? → Microsoft Clarity or Peeke's free tier
  • Need enterprise scale? → FullStory or Contentsquare
  • Need self-hosting? → PostHog or OpenReplay

Consider your budget:

Free options (Clarity, Peeke free tier) work well for small sites. Mid-range tools ($30-100/month) suit most growing companies. Enterprise tools ($500+/month) make sense when you have dedicated analytics teams.

Think about your workflow:

If you care about individual users—understanding who they are, what they did across sessions, and identifying them by email—tools with strong user profiles matter more than heatmap quality.

If you're doing conversion optimization on landing pages, heatmaps might be more valuable than deep user profiles.


Looking for Specific Alternatives?

If you're switching from a specific tool, check out our dedicated comparison guides:


Final Thoughts

There's no single "best" tool. The right choice depends on what you're trying to learn and how much you're willing to spend.

For teams focused on understanding individual user journeys and behavior patterns, user-centric tools offer insights that aggregate heatmaps can't provide. For pure conversion optimization on landing pages, traditional heatmap tools remain valuable.

The good news: most tools offer free trials or free tiers. Test a few before committing.

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